Campaign Analytics

Playground XYZ

Data visualisation screens to give clients rapid insight into the performance of their mobile advertising campaigns.

My Role

UX Design

Graphic Design



Campaigns Listing: a overview of all your active campaigns, with alerts against placements that are underperforming.

Reporting Dashboard: data visualisations of key performance metrics give users insight into how the campaign is delivering, or generating audience engagement.

Notes and chart annotations assist team members to communicate effectively on steps taken to optimise performance.

Users gain insight into their campaign success by using simple controls to segment their data and make visual comparisons.

This dashboard design was the culmination of several UX research projects I completed with our users. View UX deliverables