CGU Insurance

CGU needed a fresh approach to their email communications, allowing for more personalised content for both customers and brokers.

My Role

UX Consultation

Graphic Design

HTML Email Development

Personalised Content

Emails could be populated with dynamically generated content from the customer’s profile, or based on their interests using smart audience segmenting in Salesforce Marketing Cloud.

Modular Blocks

I took a component-based approach to the design, so that marketers could be drag-and-drop reusable email blocks depening on their needs.

Responsive design

Each component was designed to display perfectly on all email clients.